Your Data Stay Yours

Social networks give free access to their services in exchange for the right to exploit their users’ data. Data sharing is done in an initial context which is chosen by the users.However, data are used by social networks and third partiesin different contexts which are often not transparent. We propose a new approach which unveils potential effects of data sharing in impactful reallife situations. Focus is put on visual content because of its strong influence in shaping online user profiles.